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A Culture of Loafing
Written by Administrator   
Tuesday, 18 November 2008

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Dressed to Loaf
I was looking over the glossy magazine in my weekend paper today (the paper I have to do a 60km round trip to collect via my bicycle) and noticed a fashion advertising piece. Now I don’t usually notice these paeans to the consumerist urban curb crawling culture except a subliminal note to observe that the ‘male model’ turkeys all dressed up like fops wouldn’t last 1km on a bike…or in a garage, or, really, anywhere where there is work to be done. But this particular spread seemed to have the prices for all the gear so displayed in a larger font than usual; so I noticed the amounts involved. Pants (tighter than any lycra shorts), $750, Shirt, $510, Gucci Blazer (who would or could ever wear such a thing with a straight face), $1755, loafers (that means shoes, I think), $690 and, believe it or not, belt (by some bloke called Ralph Lauren), $249. That adds up to $3954. $3954! And for that you get to look like one of those more dodgy extras in Brideshead Revisited ...

... Even if the loafer Gucci wearing set are not all in the banking game, the excesses of their puffed lifestyles are hitting us through that even bigger crisis seemingly forgotten now that finance is front page news: the crisis of a planet more stretched than this guy’s $1755 replica school boy coat. Remember global warming? Our prancing pony model depicted here is modelling a lifestyle that projectile vomits contempt at the vastly more reasoned, environmentally resilient lifestyles to which we all should and must aspire. Read the full Bicyclism Blog post here .
Last Updated ( Wednesday, 19 November 2008 )
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Being a Fred
Written by Administrator   
Wednesday, 12 November 2008
ImageWhen in the convoluted world of cycling culture is it OK to be a Fred? Why do we have these cultural schisms anyway? The hills don't care what you are; you are what you are when you pedal up a long hill. Race facing way-too-serious roadies, uber cool fixies, the parallel universe of the mountain biker and Freds. Bicyclism blog looks into the mysteries of cycling culture pecking orders and decides it's all too much bother and all just a bit too silly. Freds have the most fun, as long as they don't know they are Freds. Cultural ignorance is bliss... Read the bicyclism blog post here .
Last Updated ( Wednesday, 12 November 2008 )
 
Red Record and unDurable Ace
Written by Administrator   
Monday, 03 November 2008
ImageChoosing between the top end group sets of Campagnolo, Shimano and SRAM is a tough call, made all the tougher these days now that all three manufacturers have decided to take a leaf from the hyper-techno book of the computer industry - to deluge us all in new models. The choice is not going to happen via scientific objectivity. So I give way to my usual subjectivity. Read the full bicyclism blog post here . 
Last Updated ( Monday, 03 November 2008 )
 
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